In this abbreviated episode, co-hosts Bob Turner and Jason Goff take time to wish our listeners a Happy Easter and Spring Break. Bob and Jason are taking the week off to spend time with their families but Online Marketing Guys will be back next week with more fun and discussion about the world of online marketing.
See you then!
Despite what some might say, email marketing is not dead. While this is one of the oldest forms of online marketing, it also remains one of the most popular.
The challenge with email, though, has always been that it is text-based. It has been hard to do anything new with it. Now, that's about to change.
Here comes Bomb Bomb. It's a video email service that allows you to record, send and track video email. Bomb Bomb can work from any device: desktop, tablet or smartphone.
Video emails are proving to get better engagement with receivers than traditional emails, too. Bomb Bomb messages have 81% more replies, 68% more converted leads, 56% more referrals and 87% more click-throughs.
On top of these great results, video emails are also experiencing a 90% increase when it comes to the receivers staying in touch more effectively with the email senders.
Co-hosts Bob Turner and Jasons Goff discuss this exciting new tool on this week's podcast episode of Online Marketing Guys.
Learn more about this service at BombBomb.com.
Your blog's primary goal is to attract visitors to your website, and get them interested in what you do as a business.
But to carry out tis goal, you need to do a number of things beforehand. Co-hosts Bob Turner and Jason Goff discuss how to prepare your blog and promote it using social media on this week's podcast episode of Online Marketing Guys.
First and foremost, you need to make sure your blog post is search optimized so it can be easily found in searches. Then, you need to use social media to promote each and every blog post you write, making sure to include a link back to your post. This will help drive traffic back to your site.
Listen as Bob and Jason discuss the details this week.
One of the goals of your blog should be to attract readers to your website. Once there, they can then learn more about your business through the other pages on your site.
It is often the first impression your business will make on potential customers who find you online.
For the reason, think of your blog as a first date. Just as you need to be approachable on a first date, your blog content needs to be approachable, too, if you want to attract new customers.
Keep your blog posts it as light and as conversational as you can. Consider writing sentences that have only one idea in them. That way, your blog posts will be easier to read and more easily digested.
If you need to have technical descriptions of your products or services, do so on dedicated web pages. Be sure to use descriptive page titles so those who need to read that information can easily find it.
You should also avoid industry jargon if possible. Again, think of this as a date. You don’t tell that person everything about yourself on your first outing. Let readers know a little bit about you and then if they are interested, they can then dig deeper and read your web pages to learn more.
Another reason to keep it approachable is that you don’t know who is looking at your website and evaluating your company as a potential solution. A buyer, for example, may not share your technical knowledge.
For these reasons, your blog posts need to be conversational so you can intrigue readers to view more.