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Online Marketing Guys

Welcome to Online Marketing Guys. This is the show for small businesses looking for information about online marketing. From your website, SEO, content marketing and social media, co-hosts Bob Turner and Dino Pelle will talk about the best practices and strategies that will help your business grow a robust online presence, and get found! Online Marketing Guys is produced by Social Flair Marketing and Engage321.
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Now displaying: May, 2016
May 29, 2016

Have you tried to share a photo or video on Twitter and witnesses your character count get reduced?  We all have.  It's pretty frustrating but those days are coming to an end.

Last week, the micro-blogging site announced that it will be making changes to its 140-character-limit.  Bob Turner and Jason Goff discuss it on this week's podcast episode of Online Marketing Guys.

In an attempt to reinvigorate a social site that has been under fire, Twitter decided to make some changes.  It used to be that adding a photo, video or a poll to a tweet reduced the numbers of characters you could use for actual message.  Now, the social site has to decided to remove those reductions.

Users can now share images and videos and still have the full 140-characters in tact.  Polls will no longer reduce the character count either, nor will another user's handle.

While some die-hard Twitter users may see these changes as blasphemy, Both Bob and Jason agree that the move actually shores-up the 140-character-limit, ensuring that users now get the max number of characters for their messages.

Good job Twitter!

Online Marketing Guys is a production of Social Flair Marketing and JasonGoff.com.

May 23, 2016

Ever wonder what you're going to post about?  We've all had those days where you know you need top sot and have no idea what to post about.

Co-hosts Bob Turner and Jason Goff present four content sources that are common to most businesses and are foundational to your content marketing plan.  Find out what these sources are by listening to this week's podcast episode of Online Marketing Guys.

May 15, 2016

Podcasting is the fastest growing form of media today.  Why the explosion in the last few years?  Technology has finally caught up with it!

Co-hosts Bob Turner and Jason Goff talk podcasting on this episode of Online Marketing Guys.

Today, every smartphone has a podcasting app installed, making it easy to find and listen to the content you want.  The wide-spread availability of wi-fi and 4-G networks also make it much easier to download episodes or live-stream them.

In addition, podcasts are an on-demand medium, meaning listeners choose the content they want, and listen to it when they want.  It is not content that interrupts entertainment, such as TV and radio ads.

Finally, podcasting is set to take off.  New cars produced from 2015 forward will all have bluetooth connectivity, making podcasting listening in cars easier than ever!

Online Marketing Guys is a production of Social Flair Marketing and JasonGoff.com.

May 8, 2016

Too often, it seems like small businesses create their LinkedIn company pages and then forget about them.  But if you want to be found by other business people, and you need to enhance your Google search rankings, then you should reconsider LinkedIn.

Co-hosts Bob Turner and Jason Goff take a look at the business site.  It is one of the oldest social networks, having been founded in 2003.  From humble beginnings that year, the business site has grown to employ over 9,000 and has 433 million users.  Of those, 125 million are in the United States.  Here some other LinkedIn stats:

  1. 5 mil users write content and post it on LI pulse
  2. 33% of Americans use LI during work hours
  3. 79% of Wash. DC insiders use LI
  4. Only 295 of Social media users use LI
  5. 2 new LI members join per second
  6. Over 4 mil company pages

Being on LinkedIn can help your business by:

  1. Creating Awareness
  2. Enhancing Your Reputation
  3. Driving Website Traffic
  4. SEO
  5. Finding a Helpful Audience
May 2, 2016

This week, co-hosts Bob Turner and Jason Goff talk about content.  Creating content has some obvious benefits for your business. If you're not sure how to start, listen to this podcast.  If you're already creating content, then Jason and Bob can help make it better.

In this podcast episode, the Online Marketing Guys deliver six tips that can help your content efforts.

  1. Have a Plan
  2. Make it Helpful and Entertaining
  3. Choose a Platform
  4. Be Consistent
  5. Be Concise
  6. Use Your Content to Capture Emails

 

 

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