Online Marketing Guys

Welcome to Online Marketing Guys. This is the show for small businesses looking for information about online marketing. From your website, SEO, content marketing and social media, our team will talk about the best practices and strategies that will help your business grow a robust online presence, and get found!
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Now displaying: June, 2016
Jun 26, 2016

Video, video everywhere.  At least, it seemed that way last week when an amazing thing happened that demonstrated the maturity of social media.  House Democrats decided to have a sit-in on the House floor.  They were protesting the Republican majority’s in-activity on passing additional gun legislation after the shootings at the Orlando nightclub.

What’s interesting about this is the fact that traditional media could not report the event.  Unless the House is gavelled into session, cameras and reporters aren’t allowed to report on anything happening from inside the House chamber.

So, to get the word out, they took to social media.  They used the hashtag #NoBillNoBreak and by late Wednesday afternoon, that hashtag was trending high.  Not only were Democrats on the House floor using it, but so did other political activists to show their support.  So did Republicans to show their disapproval.  So did reporters to show their frustration at not being able to cover the event.  

And traditional media had to use social media posts to report on the sit-in.  In fact, some news organizations used Periscope video on the air to show viewers what was happening inside the House chamber!

Developments at Twitter

*We all know the value of the number “140” when it comes to Twitter (the number is almost synonymous with the network), now Search Engine Journal dot com tells us that Twitter has made their videos 140-seconds in length.

*Twitter add video capability in 2015.  

*Up until now, you could only upload 30-second videos
*According to Twitter, the longer time has resulted in video tweets

increasing by more than 50% since earlier this year!

*How will this affect Vine?  Don’t forget, Twitter owns Vine.  So there will be some changes there, too.  The old 6-second videos will now be used as a “trailer” that’ll invite you to “Watch More.”  The more will be longer, 140-second videos.  You can do that by clicking a button in the lower right hand corner.

Facebook Is Paying Millions to News Outlets and Celebrities to Create Live Video

Twitter is not the only network upping their video game...

It’s been known for some time that Facebook is paying media companies and celebrities cash in return for using its Facebook Live video feature, but what hasn’t been known is exactly how much it is paying them. According to a document recently obtained by the Wall Street Journal, the social networking giant has signed as many as 140 contracts worth a total of $50 million.

*Two media outlets are getting paid more than $3 million to create live video—BuzzFeed and the New York Times, and CNN is not far behind, with a reported payment of $2.5 million.

*BuzzFeed confirmed—in a roundabout way—that it was one of the partners being paid by Facebook. A story about paying video creators quoted an anonymous source as saying that the social network was paying media partners “around $250,000 for 20 posts per month over a three-month period”

*Videos from celebrities or public figures accounted for more than 60% of the top 200 most-viewed live videos, while media companies made up just 15%.

*At a Fortune Magazine conference earlier this month, Facebook vice-president Nicola Mendelsohn said that if she had to predict what the site would look like five years from now, “it would be video, video, video.”

Speaking of Facebook . . .

Facebook Live grows up with two-person broadcasts and waiting rooms for viewers

*At VidCon Facebook pre-announced three new big product updates for Facebook Live. The platform will soon let you do two-person remote broadcasts, pre-schedule your streams and create a virtual waiting room for viewers and broadcast with Masquerade’s face masks.

(Some of you will remember, way back in March of this year, Facebook purchased the popular face-swapping app for an undisclosed amount of money)

*The first upcoming update is the ability to stream a broadcast with two people in different locations — sort of like a remote interview.

This is a BIG DEAL!
*The company is also introducing waiting rooms, letting users hang out and wait for a broadcast to start. Content creators can pre-schedule the time they are going live, ALSO A BIG DEAL!  which will allow 
Facebook to send users a notification before the stream starts so they can be waiting when you go live.

*Facebook can get users excited and assemble them before the actual live-steam starts, so broadcasters have a full audience the second they go live.

*Lastly, and on a more fun note, Facebook is adding the ability for users of the Masquerade app to go live on Facebook directly from the app. (So, watch out, Snapchat!)

YouTube now lets you livestream right from its mobile app

*This was another Big Announcement that came from from VidCon

*This capability will be available to only select users first, but it is expected to become available to more people later on.

*It’s built-into the YouTube mobile app

*Just tap on the big red button, and, whammo!

*Subscribers will be notified when you’re live

*You can specify if you want the lifestream to be viewable to the public or not

*This is available now on iOS and Android

*Live video is not new for YouTube.  They aired the Royal Wedding in 

2011, Felix Baumgartner’s leap from space in 2012, and this year’s Coachella was viewed by more than 21 million on Youtube.

Here’s a couple of other things . . .

*Tumblr has announced some live integrations with YouTube using 4 different apps, so you’ll be able to integrate live video with your Tumblr blog. Crazy stuff - live video is everywhere!

And Instagram is adding new topic-based video channels to the "explore" section of the app. The channels, which will be labeled as "picked for you," will surface based on topics you may be interested in.

Jun 20, 2016

Last week, Microsoft purchased LinkedIn for $26.2 billion!  This is big news in the online marketing and social media space!  What does it mean for the business site?  What does it mean for the software giant?

Co-hosts Bob Turner and Jason Goff take a look at the purchase and share their insights as to what it all means and how things might shake out on this week's episode of Online Marketing Guys!

AND...The Cleveland Cavaliers win the NBA Championship!  Go Cavs!

Jun 3, 2016

Are you looking for Facebook strategies to help you reach more of your target audience?

Facebook has changed the rules for businesses on their site a number of times over the years. Yet, we keep coming back, despite how difficult they make it for us to reach our fans.

The most recent change reduced the reach of a company’s post to just 1%. How are businesses supposed to use the platform to market themselves?

Co-hosts Bob Turner and Jason Goff talk about strategies to reach more Facebook users on this week’s podcast episode of Online Marketing Guys. 

Jun 2, 2016

Having a strategy to follow when working your social media marketing makes the practice easier. Ons strategy you can use is thinking about your social media as if it were a news room.

On this week's podcast episode of Online Marketing Guys, co-hosts Bob Turner and Jason Goff discuss the similarities between a news operation and your social media marketing.