There is a practice inside of marketing that talks about making your customers the heroes of your content marketing stories. That way, they feel emotion and loyalty toward you. It played out recently when the Cleveland Cavaliers marketed to their fan base as they played for a NBA Title.
Co-hosts Bob Turner and Jason Goff talk about the ingenious marketing behind the Cavs championship on this episode of Online Marketing Guys. The team not only won a title, but through their marketing that made the fans the heroes, won the loyalty of their followers for a generation to come.
It is the most successful mobile-app in US history! Within 24 hours of its release, it had 21 million active users and Nintendo’s shares shot up by more than 50 percent! The estimated revenue for this game is $1.6 million per day!
We're talking, of course, about Pokemon Go. It’s a form of augmented reality. Your smartphone’s camera sees the world as it is, but then the app overlays Pokemon characters. The game requires players to collect them.
Co-hosts Bob Turner and Jason Goff take a look at this game on this week's episode of Online Marketing Guys.
With all the social media sites out there, how can small businesses keep up? Trying to can be overwhelming for organizations with small teams.
Well, the good news is, you don’t have to try, that is, as long as you know who your target market is. Co-hosts Bob Turner and Jason Goff discuss this topic on this week's podcast episode of Online Marketing Guys.
A crucial step for any business is to identify their target market: Who is going to buy your product or service? Who makes the buying decisions? Does your offer really solve a problem they have? If so, how does it do that? These answers will help you position your product or service so it resonates with your target.
From that determination, everything else flows. Once you know who your target market is, you can make sound, logical decisions about how and where to market to them. This applies to your choice of social media channel, as well.
Instagram is adding business profiles to its service. Businesses will soon be able to add a business account to this app and be able to have insights into how their posts are performing. Stay tuned, more on Instagram coming soon.
This is a special 4th of July episode of Online Marketing Guys.