It's our 50th episode! To celebrate, co-hosts Bob Turner and Jason Goff take a look at what the future of online marketing might look like down the road. It's all part of this episode of Online Marketing Guys.
Bob and Jason take a look at the coming shift in social media toward narrowcasting and personal communication. They also discuss how SEO will evolve to match how we access the internet for information. As content continues to grow on the web, how will it be valued, and what form will it take?
Marketers will have to aim their messages more narrowly if they hope to have any connection with future consumers.
Can social media help you and your business website get found online?
That's the question that co-hosts Bob Turner and Jason Goff tackle on this week's episode of Online Marketing Guys.
By having a search optimized bio on your social profiles, you, as an individual can be found. Most social sites have search functions, and optimizing your profile will make sure you come up during relevant searches.
When it comes to your website, social media is a great way to move traffic to your site. Certain sites are also indexed by search engines. Google, for example, indexes Google+, LinkedIn and Slideshare. So make sure you business has active company pages on those sites and Google will reward your website with a ranking bump.
Social media sites are owned and controlled by companies. They have no responsibility to be open platforms for free speech. They can, in fact, censor posts and do so regularly.
Co-hosts Bob Turner and Jason Goff discuss social media censorship on this episode of Online Marketing Guys.
Most social sites have rules about the type of content that can be posted. Typically, these rules prohibit posts that are hurtful, threatening or hateful. However, the application of these rules is not always uniform. This can be seen with the example of ISIS.
We've known since 2014 that this group uses social media to promote their ideology and recruit members. There is, perhaps, no larger purveyor of hatful speech and deeds than ISIS. How is this group able to continue its activities on social channels, then?
Businesses need to be aware that the potential downsides of social media. If one of the social sites you are posting to deems your content inappropriate, you could be banned.