There is a practice inside of marketing that talks about making your customers the heroes of your content marketing stories. That way, they feel emotion and loyalty toward you. It played out recently when the Cleveland Cavaliers marketed to their fan base as they played for a NBA Title.
Co-hosts Bob Turner and Jason Goff talk about the ingenious marketing behind the Cavs championship on this episode of Online Marketing Guys. The team not only won a title, but through their marketing that made the fans the heroes, won the loyalty of their followers for a generation to come.