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Online Marketing Guys

Welcome to Online Marketing Guys. This is the show for small businesses looking for information about online marketing. From your website, SEO, content marketing and social media, co-hosts Bob Turner and Dino Pelle will talk about the best practices and strategies that will help your business grow a robust online presence, and get found! Online Marketing Guys is produced by Social Flair Marketing and Engage321.
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Jul 11, 2016

With all the social media sites out there, how can small businesses keep up?  Trying to can be overwhelming for organizations with small teams.  

Well, the good news is, you don’t have to try, that is, as long as you know who your target market is.  Co-hosts Bob Turner and Jason Goff discuss this topic on this week's podcast episode of Online Marketing Guys.

A crucial step for any business is to identify their target market: Who is going to buy your product or service? Who makes the buying decisions? Does your offer really solve a problem they have? If so, how does it do that? These answers will help you position your product or service so it resonates with your target.

From that determination, everything else flows. Once you know who your target market is, you can make sound, logical decisions about how and where to market to them. This applies to your choice of social media channel, as well.

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