Your blog's primary goal is to attract visitors to your website, and get them interested in what you do as a business.
But to carry out tis goal, you need to do a number of things beforehand. Co-hosts Bob Turner and Jason Goff discuss how to prepare your blog and promote it using social media on this week's podcast episode of Online Marketing Guys.
First and foremost, you need to make sure your blog post is search optimized so it can be easily found in searches. Then, you need to use social media to promote each and every blog post you write, making sure to include a link back to your post. This will help drive traffic back to your site.
Listen as Bob and Jason discuss the details this week.