Social media has become an important part of the marketing plan for many businesses. To do it effectively and efficiently, you need a tool to help with posting, tracking and reporting. Hootsuite does all of that and more.
Co-hosts Bob Turner and Jason Goff discuss Hootsuite on this week's podcast episode of Online Marketing Guys.
Hootsuite allows users to schedule their posts for up to five profiles on the free version, and up to 100 if you pay for a subscription. Plans start at $9.99 per month, making this tool very affordable for social media managers.
Hootsuite also delivers additional functionality that social professionals need. The first is the ability to track a post's performance. The tool provides valuable analytics so users can determine what type of post performs best.
Hootsuite also offers a reporting feature which helps prepare the information your organization needs to see in a clean and efficient format.
While there are other scheduling, analytics and reporting tools available, Hootsuite carries out these functions in a central dashboard that is easy to use.