Online Marketing Guys

Welcome to Online Marketing Guys. This is the show for small businesses looking for information about online marketing. From your website, SEO, content marketing and social media, our team will talk about the best practices and strategies that will help your business grow a robust online presence, and get found!
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Apr 18, 2016

The 4th Annual Social Media Marketing World is happening this week in beautiful San Diego, California.  The three-day event draws online marketers and social media managers from around the world.  This year, some 3000 attendees are expected.

Social Media Examiner sponsors this event.  On this week's episode of Online Marketing Guys, Marketing Manager Jennifer Ballard gives us a preview.    

The conference has grown every year since it first started in 2013.  At that time, 1200 people attended the event held at San Diego's larges hotel, the Hyatt Regency. 

In 2016, the event has moved to the San Diego Convention Center, the same venue where the massive Comic Con convention is held.

Social Media Marketing World offers educational sessions on not just social media marketing, but other areas of online marketing such as blogging, podcasting, video, measuring and analytics.

The event started Sunday afternoon with eight workshops.  The official kick-off, though, was Sunday night.  That event was held on the U.S.S. Midway, a decommissioned aircraft carrier that first went into service in 1943.

Co-hosts Bob Turner and Jason Goff will have more on SocialMedia Marketing World next week.  Online Marketing Guys is a production of Social Flair and

Apr 10, 2016

If you are producing video to help market your business, then you don’t want anything in that video program to distract from the message. That’s why it’s important to make sure your technical elements are done correctly.

Thus, the production value of your video needs to be as good as it can be. Many times, you only have one opportunity to catch the attention of consumers. If they notice your glitches more than your marketing messages, then your efforts have been wasted and your company’s reputation might be tarnished. 

Not long ago, producing a video with high production values meant hiring a professional video production crew that understood the technical aspects. However, the digital world has changed all of that. Today, you can have a quality video product with just a modest investment.

Paying attention to the following technical aspects will help you create quality work.


  1. Lighting – Viewers must be able to see the person or item on the screen. If your video is too dark and it is hard to make out, then don’t use it. Find an alternative. If your video has just one person on screen talking to the camera, then make sure that person is lit well. Light kits are available for as little as $100.00.

    You can also light a subject with natural light. Here’s a tip: Find an office or a conference room with a window. Place your subject facing the window. Then position the camera so it’s back is toward the window. Then use the natural daylight to light your subject.

    Conversely, “hot” video or video that is over lit is not acceptable, either. If you see a lot of white in your frame replacing your background or foreground detail, find a way to reduce the light.
  2. Stability – While shaky camera movements work well for dramatic purposes in film and TV, I’m not a fan of seeing them in marketing videos. They are very distracting!

    Consider investing in a tripod. You can find them at most electronics stores and they are not expensive. If you are using a smartphone to record video, there are adapters available that you can use with the tripod, as well.
  3. Level Your Image – To avoid distracting viewers, your video needs to be level. That means making sure your camera is set up in a way so that it is not tilting to one side or the other. Most tripods have a bubble level built into them. Use it!

    If you’re not using a tripod, then line the right edge of your frame up with a vertical line in the room such as a corner or bookshelf. Find something to help you level the image. Otherwise, the tilt will distract viewers.

    While tilting the camera worked for Batman in the 1960s, it won’t work for your marketing video!
  4. Sound – Audio quality is very important. You want to make sure that your on-camera subject is heard clearly. The last thing you want to have happen is a viewer wondering, “What did that person just say?”

    Audio recorded from a computer or smartphone microphone tends to sound hollow because they are not of good quality and are designed to pick up sound from all around a room.

    Instead, consider investing in a mic that is designed to pick up audio from just one direction. You can find lavaliere and handheld mics of decent quality for under $60.00.
Apr 3, 2016

Social media has become an important part of the marketing plan for many businesses.  To do it effectively and efficiently, you need a tool to help with posting, tracking and reporting. Hootsuite does all of that and more.

Co-hosts Bob Turner and Jason Goff discuss Hootsuite on this week's podcast episode of Online Marketing Guys.

Hootsuite allows users to schedule their posts for up to five profiles on the free version, and up to 100 if you pay for a subscription.  Plans start at $9.99 per month, making this tool very affordable for social media managers.

Hootsuite also delivers additional functionality that social professionals need. The first is the ability to track a post's performance.  The tool provides valuable analytics so users can determine what type of post performs best.  

Hootsuite also offers a reporting feature which helps prepare the information your organization needs to see in a clean and efficient format.

While there are other scheduling, analytics and reporting tools available, Hootsuite carries out these functions in a central dashboard that is easy to use.

Mar 26, 2016

In this abbreviated episode, co-hosts Bob Turner and Jason Goff take time to wish our listeners a Happy Easter and Spring Break.  Bob and Jason are taking the week off to spend time with their families but Online Marketing Guys will be back next week with more fun and discussion about the world of online marketing.

See you then!

Mar 20, 2016

Despite what some might say, email marketing is not dead.  While this is one of the oldest forms of online marketing, it also remains one of the most popular.

The challenge with email, though, has always been that it is text-based.  It has been hard to do anything new with it.  Now, that's about to change.

Here comes Bomb Bomb.  It's a video email service that allows you to record, send and track video email.  Bomb Bomb can work from any device: desktop, tablet or smartphone.  

Video emails are proving to get better engagement with receivers than traditional emails, too.  Bomb Bomb messages have 81% more replies, 68% more converted leads, 56% more referrals and 87% more click-throughs.  

On top of these great results, video emails are also experiencing a 90% increase when it comes to the receivers staying in touch more effectively with the email senders. 

Co-hosts Bob Turner and Jasons Goff discuss this exciting new tool on this week's podcast episode of Online Marketing Guys.

Learn more about this service at

Mar 13, 2016

Your blog's primary goal is to attract visitors to your website, and get them interested in what you do as a business.

But to carry out tis goal, you need to do a number of things beforehand.  Co-hosts Bob Turner and Jason Goff discuss how to prepare your blog and promote it using social media on this week's podcast episode of Online Marketing Guys.

First and foremost, you need to make sure your blog post is search optimized so it can be easily found in searches.  Then, you need to use social media to promote each and every blog post you write, making sure to include a link back to your post.  This will help drive traffic back to your site.

Listen as Bob and Jason discuss the details this week.


Mar 7, 2016

One of the goals of your blog should be to attract readers to your website. Once there, they can then learn more about your business through the other pages on your site.

It is often the first impression your business will make on potential customers who find you online.

For the reason, think of your blog as a first date. Just as you need to be approachable on a first date, your blog content needs to be approachable, too, if you want to attract new customers.

Keep your blog posts it as light and as conversational as you can. Consider writing sentences that have only one idea in them. That way, your blog posts will be easier to read and more easily digested.

If you need to have technical descriptions of your products or services, do so on dedicated web pages. Be sure to use descriptive page titles so those who need to read that information can easily find it. 

You should also avoid industry jargon if possible. Again, think of this as a date. You don’t tell that person everything about yourself on your first outing. Let readers know a little bit about you and then if they are interested, they can then dig deeper and read your web pages to learn more.  

Another reason to keep it approachable is that you don’t know who is looking at your website and evaluating your company as a potential solution. A buyer, for example, may not share your technical knowledge.

For these reasons, your blog posts need to be conversational so you can intrigue readers to view more.

Feb 28, 2016

Canada's own Kat Macaulay joins co-hosts Bob Turner and Jason Goff on this week's episode of Social Monday. Kat is a social media and digital marketing professional with TAKCAM. She works in the insurance industry building awareness for brokers using social media and digital marketing tools.

Kat explains that omg the surface, insurance might not seem to lend itself well to social media. But listen to this episode to learn how she was able to work within the corporate structure to create a vibrant online presence.



Feb 21, 2016

It was launched in 2010. Facebook purchased it for nearly $1billion in 2012! What is it? It's Instagram!

The mobile app is wildly popular with young people. In fact, 90% of its users are under 35. But the oldest members of that group are in their 30s, working and earning a living with disposable income. When you add the fact that 60% of its user are women, the all-important buying demographic, suddenly Instagram is an attractive place to market you brand. 

Co-hosts Bob Turner and Jason Goff discuss this mobile app on this week's podcast episode of Social Monday.


Feb 14, 2016

Twitter has changed how users will see tweets.  Gone is the reverse-chronological order of all tweets that has been a mainstay with Twitter since its inception.  Now users will see tweets based on relevancy, with a Facebook-like algorithm deciding what to show.

Twitter continues to tweak its service to attract business investment and advertisers.

Co-hosts Bob Turner and jason Goff also talk about Medium.  It's a content creation site similar to Tumblr. On Medium, though, the focus on writing good content.  If users like your story, then it can move up and be recommended to all users.  We explore this site on this week's episode of Social Monday.

Remember, make every Monday a Social Monday!



Feb 7, 2016

It's Super Bowl week and Social Monday co-hosts Bob Turner and Jason Goff are talking about...what else...Google Plus!

The social site has been around since 2011, but it hasn't been an easy road.  With a unique feature that differentiates it from other social services, Google Plus tends to get lost, or to be compared to Facebook as a sort of knock-off.

Yet, for businesses, this social network has some real advantages.  Having an active presence on the site can help your website's search rankings.

So the question remains, what is the future for Google+?  Bob and Jason try to take that question on this week's episode of Social Monday.

Remember, make every Monday a Social Monday.

Jan 31, 2016

Founded in 2006, Twitter is one of the older social media sites still around. The site is known for the 140-character limit of its posts.

Despite the limitation, Twitter quickly grew into a power-house social site, reaching its one-billionth tweet in three years.

Monetizing this site, though has been a challenge for its founders. It went public in 2013 but executives have not been able to successfully grow the site or keep pace with its rival, Facebook.

Last week four executives left the social network, leaving many to wonder what the future of Twitter will be.

Co-hosts Bob Turner and Jason Goff take an in-depth look at Twitter and give some educated guesses on what the future might hold for the little blue bird.

Jan 25, 2016

Is Facebook dead?  With new sites such as Snapchat, Periscope and Blab, some wonder if the social site has seen better days.

But that is just not the case.

Facebook is far from being down.  It has a robust, dedicated community.  There are over 1.4 billion profiles on the network and every five seconds a new profile is created!  In addition, one billion searches are conducted on the site everyday!

These are hardly the stats of a dying channel.

Bob Turner and Jason Goff take an overview approach in their discussion and tell us why Facebook is still worth your time.

It's what we do to help start your week.  Make every Monday a Social Monday!


Nov 29, 2015

NEW TW PROFILEWelcome to Social Monday!

This is the last episode of the podcast...for Season One!  After twenty episodes of interviewing other marketing and social media professionals, co-hosts Bob Turner and Jason Goff take some time to tell you about themselves and their businesses.

Jason works with non-profit organizations and talks about the unique challenges he faces working in that sector and how to make social media work well with these types of organizations.

Bob's business, Social Flair, works with small businesses and medical practices.  Bob explains how the medical field has changed due to large health networks.  For any private practice that wants to stay independent, they must find and attract new patients.  That means they must market themselves.

Season Two of Social Monday will begin in January 2016.

Remember, make every Monday a Social Monday!

Subscribe to Social Monday on iTunes

Find Social Monday on Stitcher

Nov 23, 2015

a photo of Mary MestonWelcome to Social Monday!

Social media is still a relatively new marketing practice.  Because of that, it doesn't always get the the "buy-in" from companies that traditional marketing does.  This week's guest on Social Monday addresses these corporate challenges faced by social media professionals.

Mary Meston of 2Soar Solutions is a Certified High Performance Coach.  She helps individuals and organizations reach higher levels of clarity, energy, productivity and influence that they only imagined might be possible.  She brings transformative change and helps people achieve their dreams NOW rather than waiting for other things to happen first.

She offers some strategies for social media managers to maneuver successfully inside corporate organizations.

On the Monday Morning Tip of the Week, Jason talks about the advantages of Facebook Groups and Bob has news about Periscope and Facebook.

Remember, make every Monday a Social Monday!

Subscribe to Social Monday on iTunes

Find Social Monday on Stitcher

Nov 15, 2015

A stamp that reads Extra Bonus Just for You.

Welcome to Social Monday!

This week, co-hosts Bob Turner and Jason Goff step away from the typical format and present some extra stuff...Just for You!

It's our first supplemental episode.  The 2015 State of Social Marketing is a recent report issued by the company Simply Measured.  Jason and Bob take a look at the report and give you the highlights.

The report touches on what challenges social media marketers are facing, and provides some interesting details about each of the most popular social media sites for marketers today.

Subscribe to Social Monday on iTunes

Find Social Monday on Stitcher

Find the 2015 State of Social Marketing Report 

Nov 8, 2015

A photo fo Cathy YergesWelcome to Social Monday!

This is the podcast where small businesses can learn about social media and how to make it work for their industry.  This week, we get down to business and talk LinkedIn with Cathy Yerges.  Cathy is a LinkedIn Strategist with BG3.  She tells us what small businesses should be doing on the site.

In the Monday Morning Tip of the Week Jason Goff tells us about Boomerang, the new Instagram feature and Bob Turner has news on a big change to Twitter.

It's all on this week's episode of Social Monday.

Remember, make every Monday a Social Monday.

Subscribe to Social Monday on iTunes

Find Social Monday on Stitcher


Nov 1, 2015

Welcome to Social Monday!

Bob and Jason talk with the Craig Carpenter, the founder of Relay.  It's the new graphics creation platform for social media managers.  Relay is touted as the, world’s first graphics automation platform. Relay goes beyond traditional design tools and is being marketed as, “the fastest, easiest way to create branded images for online marketing.”

Jason shares a tip about using Twitter lists, and Bob has news about governments attempting to have Facebook accounts and Twitter is now allowing all users to use the polls feature.

It's all on this week's episode of Social Monday.

Remember, make every Monday a Social Monday!


Subscribe to Social Monday on iTunes

Find Social Monday on Stitcher

Oct 23, 2015

a photo of Allison ChaneyWelcome to Social Monday!

We all want our websites to be found on the internet.  That's why optimizing your website for search is so important.  Unfortunately, it can also be very confusing.  That's why we've invited Allison Chaney to join co-hosts Bob Turner and Jason Goff on this episode of Social Monday.

Allison is a Search Engine Optimization expert with Bare Knuckle Digital and Red212.  She has worked in that field for over 15 years, and she graciously shares her expertise this week.

In addition to our conversation with Allison, Jason wraps his versus analysis, and Bob has news on LinkedIn and Facebook.

Remember, make every Monday a Social Monday!


Subscribe to Social Monday on iTunes

Find Social Monday on Stitcher

Oct 18, 2015

a photo of Kendra RamirezWelcome to Social Monday!

If you're searching for effective online strategies that work for small businesses, you need to listen to this episode!  Kendra Ramirez, Vice-President of Digital Strategy with EMI Network, speaks with co-hosts Bob Turner and Jason Goff about building online awareness and driving sales using social media.  Kendra has worked in the online marketing and social media for over ten years.

Jason tells about performing A/B tests between URL shorteners and Bob has news about LinkedIn Groups and their new changes.

Remember, make every Monday a Social Monday!


Subscribe to Social Monday on iTunes

Find Social Monday on Stitcher

Oct 11, 2015

a photo of Nancy SheedWelcome to Social Monday!

Nancy Sheed of Sheed Communications joins co-hosts Bob Turner and Jason Goff on this week's episode.  Based in the New York area, this Social Media Marketing & Communications Consultant shares her expertise with authors, journalists and writers.  Are you working with creative types and need answers about what works for them on social media?  Then you should listen to this one!

Facebook is making news...again as they tackle Augmented Reality, and you can learn about the new image creation site, RelayThat in the Monday Morning Tip of the Week.

Remember, make every Monday a Social Monday!



Subscribe to Social Monday on iTunes

Find Social Monday on Stitcher

Oct 4, 2015

a photo of Joe PulizziWelcome to Social Monday!

This episode features an interview with the man that invented the phrase" Content Marketing," Joe Pulizzi.  He is the founder of the Content Marketing Institute and the event Content Marketing World.  Joe is the author of four books on the subject and he shares his expertise with Bob and Jason on how important content marketing is when working in social media and online marketing.

In addition, Jason has a tip for securing your passwords and Bob tells us about a new social media sites that is not very social.

Remember, make every Monday a Social Monday!


Sep 27, 2015

A Photo of Ruth CarterWelcome to Social Monday!

Are you confused about what you legally can and cannot share on your business' social sites?  This week we try to answer all of your legal questions  when Bob and Jason  interview attorney Ruth Carter.  She practices internet, blogging and social media law.   Ruth will explain the dos and don'ts in your marketing.

Jason has some advice on what to share on Facebook, and Bob tells what's in the news when it comes to social media.

Make Every Monday a Social Monday!

Sep 19, 2015

A photo fo Sofia Pacifico ReisWelcome to Social Monday!

Bob and Jason reach out across the Atlantic Ocean to talk with Social Media Strategist and Consultant Sofia Pacifico Reis.  This Portuguese native is now a citizen of the UK, and speaks with us from her home in Southampton, England!

Sofia shares her expertise working with the Tourism, Marine, Healthcare, IT and Manufacturing industries.

In the Monday Morning Tip of the Week, Jason tells us about the wisdom of building Personas of your target audience, and Bob shares a possible Facebook addition: an Empathy Button.

It’s all part of this week’s episode of Social Monday.

Make Every Monday a Social Monday!

Sep 13, 2015

A photo of Phyllis KhareWelcome to Social Monday!

On this week's show Phyllis Khare joins co-hosts Bob Turner and Jason Goff.  Phyllis is an author, speaker, entrepreneur and leader in the social media field!  She is also the co-founder of the Social Media Manager School.

Jason has some advice for curating content for your social media posts, and Bob has the highlights from Content Marketing World 2015.

Make Every Monday a Social Monday!

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