Knowing what to post online can be one of the biggest challenges for small businesses. When you’re not sure, that’s when you might stray and end up posting about things that have nothing to do with your business. That won't attract customers.
Co-hosts Bob Turner and Dino Pelle talk about being relevant on this week's episode of Online Marketing Guys.
Your content needs to be intentional. Plan out topics that are relevant to what you do. Provide helpful information that potential customers are looking for and can use. Then, you become a resource to customers and they will think of you when it's time to buy.